What Is Video Marketing?
If you haven’t started video marketing yet, now is the right time. Video marketing has become a must-have for every business.
The rise and popularity of various social media have fuelled the escalation of video marketing. The popularity of video-based platforms has accelerated online video consumption.
It uses video to enhance awareness, create engagement and drive sales. If a photo’s worth a thousand words, then the value creation of a video is more. The last few years saw a surge in the popularity of video marketing.
Video on landing pages is capable of enhancing conversions by 80%. More than 60% of consumers want to see videos from brands than any type of content.
Tips to Excel At Your Ecommerce Video Marketing Strategy
1. Build Personas & Re-Define Your Audience
You can create a top-notch ecommerce video marketing strategy with the right personas.
Brands need to harmonize with consumer research trends to stand out from others. Make many personas to help you target your effective audience segments. With the help of more re-defined data, you can enhance ad targeting strategies on various platforms.
Know about various influencers, brand, and their use. It will help you gain explicit control over your targeting strategies. The further you promote video marketing online, the more you can accumulate data. It is cost-effective and will maximize your reach.
Segmentation via buyer personas will enhance traffic to the right place. You can opt for qualitative options like affinity mapping and focus groups. Multiple-choice surveys and analytics are various options.
2. Choose Appropriate Marketing Tools
It is important to choose the right video makers for effective results. There are various ecommerce video maker tools. It converts your social audience into loyal customers.
You can choose tools that have high-quality animations and heaps of pre-made templates. Such tools offer the versatility of software and intriguing features. Brands prefer them due to quality -in-built content.
You can use them due to their splendid animations and video content given at your fingertips. There are various ecommerce video makers available for ecommerce products and personalized campaigns.
It catches the attention of the users with eye-catching and engaging videos. Make listicle videos of new products to multiply conversions. You can custom videos that match your brand identity.
3. Provide Goals and Targets
Create some SMART (specific, measurable, achievable, relevant, and time-bound) goals. It is to enhance your ecommerce business KPIs. Focus on quantitative metrics which drive more conversions. It can enhance traffic, sales, and conversions as well.
Video marketing is great for quantitative metrics. It helps in creating a buzz for your brand. Various analytics and tools help you track your targets and success.
You can use product videos and customer testimonials. It is one of the ways to drive more sales. You can use them to derive the emphasized ROI results. You can propose a trial run to enhance traffic and bring positive results.
Align video to broaden your goals. It must be aligned and agreed upon business goals and KPIs. It is important to outline and refine your strategies for effective results.
4. Use Product Videos
Make landing pages pop up with product videos. It helps in increasing the number of conversions.
60% of consumers get influenced by product videos. It helps in customizing customer needs and expectations. Sell more with ecommerce video marketing using Animoto.
You can make a fascinating product or demo video to showcase on your ecommerce website. You can select a template and personalize your product videos. It will enhance ecommerce video marketing and boost your brand. You can check the best-curated product video apps like Smartzer.
Take a look at these product videos.
You can opt for comparison videos that help to enhance your competitive edge over others. Here are a few tips for product videos:
➔ Try to relate your brand with your customers in the most self-explanatory way.
➔ Make your videos short. Try to add some emotional strings to the video segment.
5. Commit to Using Good Testimonial Videos
The use of good testimonial videos will help you multiply benefits. It will drive people to your ecommerce store. Build trust with authenticity. Simply saying the product will help them doesn’t work. Show the results which customers want.
Make the benefits seem more reliable and real. Show the product in the testimonial video. It helps customers to imagine themselves with the product. It determines how well it fits their personality.
Address sales objections and common questions. Split-test a variety of testimonial video options.
One of the finest examples is Code academy. An interactive learning platform that offers free coding courses. It had set a pre-eminent video testimonial. It made students shift to lucrative careers in coding.
The video was simple yet powerful. It proves that you need the right people to tell a true story and appeal to the audience
6. Email Humouring
You need to spruce up your email marketing. Videos, along with emails, educate and engage with the audience. The combination of visuals, cool graphics, and meaningful content is great. It can drive huge sales to your ecommerce store.
Providing useful content along with tutorials can make campaigns more engaging.
Here are a few tips for your ecommerce business.
➔ Opt for a new product launch with a premier seasonal campaign.
➔ Use the multimedia nature of emails to convey complex messages.
➔ Incorporate a welcome message to familiarize the audience with new brand offerings.
Videos and email go hand-in-hand like bread and butter. According to Hubspot, 88% of ecommerce businesses use video marketing as an effective tool. Incorporate personalized video emails into your strategies.
The thing about video consumption is that short and sweet wins hearts. Get creative to spice up your emails. You can add GIFs to your video marketing emails. You can add a cartoon dance move or animations to spark the interest of your audience.
7. Establish A Personal Connection
Tell a story that evokes emotion. Storytelling can be a great way to create a powerful brand image. According to the study, women between the age of 19-35 are likely to share and comment on the most empowering ads.
Brand storytelling is the future of marketing. In today’s fast-paced environment, humanity is the new premium.
Brand storytelling is the cohesive narrative along with video marketing. It can drive huge traffic. Companies need to start telling the story behind their brands. They can explain why it exists to establish a better connection.
Starbucks came up with a video that depicts how it became a coffee giant. https://youtu.be/XUBeH7VQaFY
Vicks had launched a heart-warming and inspiring campaign, “Touch of care.”
https://youtu.be/7zeeVEKaDLM
It expounded on the importance of care and accumulated many views. It is a great way to enhance brand exposure. Both brands tried to establish a connection with the audience through different storytelling narratives.
8. Influencer Endorsements
Ecommerce companies can partner with influences through video marketing. It helps in carving and targeting niche audiences. It helps to build credibility and trust among followers. It is a quick and effective way to reach out to potential audiences. Influencers will look out for various ways to monetize their following. Consider campaign objectives that go beyond conversions. It should stand out in a better way. Collaborating with charities is a great option. It enhances brand awareness for your ecommerce business. It has earned its place due to high engagement, impressive ROI, and targeting of online audiences. You can promote your brand with an expert or influencer interview. Here’s an example. A skincare influencer, Susan Yara, answers the skincare questions from her fans. https://youtu.be/Q7tgGTesYSg
To run an ecommerce business, you must keep up with the marketing trends. It is an era of video consumption. You need to have video marketing in your digital strategies.
This article will present top video marketing trends to stay ahead of competitors.
1. Social Media Video Advertising
Live streaming is one of the popular video marketing trends in today’s era. Advertising on social media is a must in this competitive world.
Take a look at this video ad from a Qatar bus company for FIFA.
According to sources, the global streaming market has grown exponentially.
There has been a rise in online streaming over social media platforms. It encourages brands to invest more in social media video advertising. It helps customers to discover new products and make purchasing decisions.
Approximately analyzed to expand at an annual growth rate of 22% till 2028. The analysis predicts it will become one of the renowned video marketing trends of the year.
Instagram saw a 70% boost in live video streaming during covid.
Facebook gets a huge share of live video views. Followed by Instagram, Snapchat, and Twitter as well.
2. Short-form Videos
Sources reveal that 69% of viewers watch the video entirely if it is less than 60 seconds.
The first few seconds need to be captivating and informative to the user. Short-form videos will continue to trend over the years. It is the reason why Instagram reels and TikTok are famous.
The video marketing trend has spurred the growth of Instagram reels. The average time spent on Instagram has become 3.5% since the launch of Instagram reels. The short video craze is sweeping the globe. The engagement rate shoots up after releasing an Instagram reel.
Instagram downloads increased by 11.4% in India. Fashion giant Louis Vuitton states that all their reels have gone viral, averaging nearly 7 million views.
3. Shoppable Videos
One of the latest and pre-eminent video marketing trends is shoppable videos. Planning for a new product launch?
Opt for shoppable videos to drive more traffic and awareness.
See how Gucci is making attractive videos on YouTube.
Aim to create a seamless shopping experience for customers using shoppable videos. It is one of the best ways to grow your ecommerce business. It helps in attracting and converting leads to prospective customers. The shoppable videos empower ecommerce brands to deliver instant sales.
A shoppable ecommerce video multiplies click-through rates. Shoppable interactive videos provide an exquisite digital experience to customers and enhance engagement rates.
For example, Puma was one of the brands experimenting with shoppable videos. It collaborated with Smarter to enhance the click-through rates for its campaign. The clothing and accessory brand Kate Spade included a shopping video that enabled customers to click on what they liked.
4. Search Optimized Videos
It is important to optimize your videos to enhance your SEO. It is critical because videos are more likely to generate first-page rankings than other traditional strategies.
The first listing is a video along with featured snippets. Google is putting snippets that make people click more on them. Like search engines, YouTube strives to get more relevant results on keyword queries.
Videos get ranked based on technical optimization. It includes title tags, keywords in descriptions, and thumbnail images. You need to ensure that your thumbnail stands out from others.
Be sure each video has a unique description. Use hashtags related to your video. It is great to use with trending content.
5. Vlogging
Vloggers have become popular in recent years. It has become one of the best and most loved ways to interact with the audience.
Take a look at this vlogger.
Brand storytelling is one of the effective ways to establish a connection and communicate with the audience.
Vlogs or video blogs are a great way to tell stories. Top-notch influencers and brands have started using vlogs. They use regular videos to share their expertise, experiences, thoughts, and ideas with the audience.
They talk about various events and experiences from their perspective for a better understanding of the brand. As smartphones progressed, they evolved the evolution of vlogging. Vloggers could use smartphones beyond desktops to connect with their audiences.
As per reports, 45% of internet users watch a vlog per month. It is one of the best marketing options for reaching the affluent, digitally savvy audience.
Ecommerce Video Marketing FAQs
1. Why Should You Focus on Video Marketing?
One of the primary benefits of video marketing is its versatility and credibility. It plays a pivotal role in ecommerce.
In the rapidly evolving ecommerce world, you can leverage the power of video marketing to drive more conversions. It helps to make your brand popular and stay ahead of competitors; It has been in the trend for quite a while now.
Videos tend to increase conversions by 20%. It tends to build a sense of trust and credibility for prospective customers. Search engines give high preference to video. It will help you achieve higher search engine results.
2. Give Us Some Examples of Successful Video Marketing?
There are various brands whose marketing videos have gone viral. It has created a new example for all other brands and companies. It is due to their humor, heart-warming story, or surprising facts.
https://youtu.be/XpaOjMXyJGk
Here’s an example of Dove. It changes the perception of beauty among women. The ad went viral as it reminds us that we are often our worst critics. Other brands created exemplary video marketing.
BigCommerce created great ecommerce product videos. Sprout Social creates many engaging and interactive videos on social media.
3. Can Product Videos Enhance Ecommerce Sales?
According to sources, 78% of marketers reported that product videos helped increase sales. 63% of consumers watch product videos before making purchase decisions.
Including products and videos has led to increased conversions by 80%.
It helps to create a much-needed impact and human touch on customers. It conveys vital information and unique product-selling propositions.
Product videos are heavily searched for. Hubspot claimed that 74% of people watch product videos before purchasing.
4. What Are the Expected Results from Video Marketing?
You can expect several benefits and good results from ecommerce video marketing. 88% of marketers claimed that it helped them increase their website traffic.
The conversion rate has increased by 80%. It has helped in enhancing the engagement rate. It has helped in converting leads to prospective customers through video testimonials.
Explainer videos have helped in better understanding of products for customers. 80% of video marketers claimed that video marketing helped them to achieve instant sales and conversions.
5. How to Use Ecommerce Video Marketing to Drive More Sales?
You can opt for various product videos, explainer videos, tutorials, and product testimonials. Several tools and apps help you drive more sales and conversions.
As we mentioned in the article, you can choose story-based videos, product review videos, and product tutorials that show a 360-degree view of the product. Use them to accelerate your sales and gain a competitive edge.
WRAP UP
Throughout the article, you came across various facts and tips for ecommerce video marketing. It will drive more people to your ecommerce store.
The major takeaways are to use various types of product videos and testimonials.
Leverage the power of ecommerce video marketing to drive more traffic and sales.